Résumé

Debra Krein’s Skills & Specialties

Debra Krein is an SEO expert, social media professional, and beauty blogger. As a multi-talented online marketing professional with a wide range of experience, Debra has gained solid expertise in:

  • Adobe Creative Suite: Dreamweaver, Photoshop, Illustrator, InDesign, Acrobat Professional, Dreamweaver
  • CMSs, including WordPress & vital SEO plugins
  • Editorial content strategy
  • HTML, CSS, FTP
  • Keyword research & analysis
  • Link-building
  • Ongoing testing for continuous improvement
  • On-page and off-page optimization
  • Photo editing
  • Presentation creation & delivery
  • Project management
  • Social media optimization
  • Search engine algorithms and ranking strategies
  • User experience optimization
  • Web analytics and reporting tools, including: Google Analytics, Google Search Console, Adobe Omniture SiteCatalyst, BrightEdge
  • Writing, Editing, SEO Copywriting

Debra Krein’s Professional Experience

Social Media & SEO Manager

HollywoodLife.com
June 2015 – Present | Los Angeles, CA

  • Lead SEO strategy and implementation for HollywoodLife.com
  • Lead social media strategy for all of HollywoodLife’s profiles (including Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, and Google+), driving traffic and encouraging engagement and interactions, while developing key partnerships with these sites and services
  • Develop SEO guidelines and lead SEO training initiatives, educating the editorial team and ensuring the use of the latest search engine optimization techniques
  • Constantly keep an eye out for trending topics, advising editorial team which stories will perform best in search and social
  • Actively contribute to editorial guidelines, advising on proper post formatting, headline construction, and more, to ensure optimal visibility in social and search engines, while providing the best user experience possible

Audience Development Manager, SEO & Social

TMZ
March 2014 – June 2015 | Los Angeles, CA

  • Mapped out and led SEO strategy for TMZ.com and TMZ’s brands, TooFab and Fishwrapper, increasing search traffic and improving search rankings for all sites
  • Worked hand-in-hand with the web development team, conducting site audits and reviewing new site features to ensure SEO and user experience best practices were properly implemented and constantly improved
  • Created SEO guidelines, leading SEO training initiatives and educating editorial teams, ensuring the implementation of the latest search engine optimization techniques
  • Tracked, monitored, and reported key success metrics, analyzing performance and setting future goals for audience development, using expert knowledge of analytics reporting tools (including Google Analytics, Omniture SiteCatalyst, and Google Search Console)
  • Led social media strategy for TMZ.com, driving traffic and engagement across multiple social media platforms (including Facebook, Twitter, Instagram, Pinterest, Google+, Tumblr, and Vine), developing key partnerships with these sites and keeping an eye out for emerging social media platforms

SEO Manager

Penske Media Corporation
April 2012 – March 2014 | Los Angeles, CA

  • Led SEO strategy across the Penske Media Corporation portfolio of brands — digital media publications include Variety, Deadline, Hollywood Life, TVLine, BGR, and more
  • Created SEO guidelines, leading SEO training initiatives to educate editorial teams, ensuring the implementation of the latest search engine optimization techniques
  • Tracked, monitored, and reported key success metrics, analyzing performance and setting future goals for audience development, using expert knowledge of analytics reporting tools (including Google Analytics, Omniture SiteCatalyst, and Google Search Console)
  • Worked closely with the engineering team, conducting site audits and reviewing all site redesigns and new site features to ensure SEO and user experience best practices are properly implemented
  • Coordinated efforts with managing editors and content creators, providing guidance and collaborating on content strategy to maximize search traffic potential of all editorial content throughout PMC’s brand portfolio, resulting in significant growth of audience size
  • Devised social media strategy, driving engagement and encouraging interactions across multiple social media platforms (including Facebook, Google+, Instagram, Pinterest, Tumblr, Twitter, and YouTube), and developing key partnerships with these sites and services

Editor and Founder

Hot Shiitake
February 2011 – Present | Los Angeles, CA

  • Create content strategy, writing blog posts and other site content using expertise in the field of SEO to optimize all content and maximize search traffic potential in a way that is completely unobtrusive, always maintaining the tone that sets Hot Shiitake apart from other entertainment news/celebrity gossip blogs
  • Cut and edit art for each blog post, using advanced Photoshop skills to add visual interest and humor to site content
  • Drive engagement across numerous social media platforms — including Facebook, Google+, Instagram, LinkedIn, Pinterest, Tumblr, and Twitter — to maximize referral traffic and build brand awareness
  • Create and implement the entire website’s design and infrastructure, including a complete redesign and CMS migration, always maintaining the creative vision that was conceptualized to attract the target audience and provide an optimal user experience
  • Design all logos, icons, banners, and other creative material used throughout the site’s design, promotional products, and social media profiles, using advanced Photoshop and Illustrator skills

Web Developer and SEO Specialist

Fein Violins, Ltd.
November 2005 – April 2012 | Saint Paul, MN

  • Conceptualized and implemented a complete overhaul and redesign of the Fein Violins e-commerce website using a strong knowledge of organic search engine optimization techniques and research of the behavior of Fein Violins’ customers, improving user experience and significantly increasing organic search traffic and conversions
  • Developed blog marketing strategy and collaborated on social media strategy and execution across multiple platforms, including Facebook, Google+, MySpace, Pinterest, Twitter, Yelp, and YouTube
  • Recorded, edited, and uploaded videos to the Fein Violins YouTube channel, accompanied by keyphrase-rich copy and links to maximize traffic benefits
  • Educated and provided feedback on techniques pertaining to search engine optimization and social media marketing
  • Designed new logo and implemented branding strategy

Blog Content Manager and SEO Copywriter

Wedding Shoppe Inc.
April 2011 – March 2012 | Saint Paul, MN

  • Generated blog topics using data from keyword research, Google Analytics reports, and a strong knowledge of style and fashion trends, creating compelling content that more than doubled organic search traffic and greatly improved search engine rankings
  • Managed, wrote, edited, and published blog posts written by staff contributors, optimizing content to maximize search traffic potential
  • Identified and recruited bloggers outside of the internal Wedding Shoppe network to create rich, diverse blog content, building valuable links and partnerships, and further increasing traffic from organic search
  • Created and edited images using Photoshop and optimized these images through the utilization of a firm knowledge of SEO techniques, increasing web traffic and adding visual interest to site content, which resulted in increased numbers of returning visitors and conversions
  • Collaborated with a team of marketing professionals to conceptualize and implement social media and email marketing strategies to increase web traffic and maximize ROI

Graphic Designer, Impress Associate

OfficeMax
January 2010 – May 2010 | Minneapolis, MN

  • Conducted one-on-one consultations to create designs that best met customers’ needs and requests
  • Created and edited the layouts and designs of various promotional materials, business cards, and images using Adobe InDesign, Adobe Photoshop, Microsoft Publisher, and Microsoft Word
  • Served customers in a polite and courteous manner, completing print orders and other production tasks in a timely fashion

Marketing Intern

50 Entertainment
April 2009 – September 2009 | Minneapolis, MN

  • Assisted and actively participated in marketing campaigns to build the 50Entertainment brand and promote the bands signed to the record label
  • Researched and explored both established and newly emerging social media networks to determine ways in which to maximize their potential benefits within various marketing campaigns
  • Worked with the director of “Ana’s Playground” to generate digital marketing strategies to promote the short film